How Reho Study Tours stopped "Making Do" with Tramada

For years, Reho Study Tours had been doing what many growing B2B group travel businesses do: "making do" with the tools their parent company uses for corporate travel management, tools like Tramada. Then Tramada stopped supporting the groups component, creating a financial nightmare for Reho Study Tours.

As their programmes scaled and they started servicing universities with complex, multi-stakeholder study tours,  the cracks in their group travel tech stack became impossible to ignore.

They weren’t just looking for a better tool: they were looking for a fundamentally different way to run their business.

By moving from Tramada to YouLi, and launching their own brand: Atlas powered by Reho, Reho Study Tours achieved:

✅ A single, flexible platform for complex group travel
✅ Reduced operational complexity and manual work
✅ Seamless integration with financial systems
✅ A branded, client-facing experience that drives differentiation
✅ A foundation that can evolve with their business

What started as a system change became something much bigger:
👉 A shift from “making do” with tech built for someone else
👉 to building a platform that is a core part of their product offering

The challenge: Scaling a business on tech that wasn't built for groups

Reho started with Tramada, optimised for corporate travel management, and the preferred tool for the rest of the business. It worked; until it didn’t.

As their study tour business expanded, the platform’s limitations became increasingly clear:

❌  Group functionality was removed by Tramada , forcing everything into workarounds
❌  Managing 20–400 travellers per group became operationally complex
❌  Individual payments and itineraries required manual processes
❌  Split payments were bundled into single accounting entries, making financial reporting and revenue recognition challenging 
❌ Teams were juggling multiple systems that didn’t work together

As Bianca from Reho describes:

“We were doing band-aid processes on top of band-aid processes… it just wasn’t a good holistic solution and absolutely not sustainable.” 

- Bianca Giles, GM Reho Study Tours

Even after trying alternative tools, the result was the same:  more fragmentation.

1. One platform for itineraries

2. One for flights

3. And Tramada still sitting in the middle as a an accounting dependency

Instead of simplifying operations, their tech stack was making everything harder.

The turning point: Stop “making do”

For the Reho team, the decision wasn’t just about software, it was a mindset change.

“You can’t grow a business just by making do.” 

They needed a platform that could:

• Support group-first travel operations

• Handle both customer experience and internal workflows

• Integrate cleanly with accounting (rather than dominate it)

• And evolve alongside their business

That’s when they found YouLi. The solution: One platform, white-labelled and branded for Reho Study Tours. And actually built around how they operate. From the beginning, YouLi was different. Rather than forcing Reho into rigid structures, it supported how they already worked, and where they were heading. At it's core, YouLi provides a central platform for itineraries, payments, and communications. 

“YouLi was 90% of what we needed, and for the rest, YouLi worked with us to make possible.”

- Bianca Giles

Because YouLi already integrated with Xero for finance support, Reho chose to switch to Xero as their accounting solution. This provided the foundation to manage complex group structures (and the financial accounting that goes with it) without workarounds. 

Over time, the team transitioned fully away from Tramada, eliminating the need for multiple systems entirely and consolidating operations into a single workflow.

This wasn't a quick win, but the results have been tremendous, from serving 1 university to operating hundreds of tours a year for many major Australian Universities. Since moving to YouLi they have grown to 10 staff and grown tours 4x over.

The transformation: From tools → to a true “one-stop shop”

Reho weren’t just looking to replace software, they needed to build a new operating model.

Their goal was clear:

“We wanted a one-stop shop… one place that was great for us to work in and great for our clients to experience.” 

- Bianca Giles

With YouLi + integrated systems:

• Teams now work primarily in one platform

• Financial processes run seamlessly in the background via Xero

• Operational complexity is significantly reduced

• The business can iterate and improve continuously

“The team is working in YouLi 100% of the time… it’s a seamless integration.” 

- Bianca Giles

The differentiator: Launching Atlas powered by Reho

While the operational gains were large, the most significant shift wasn’t operational, it was strategic.

Reho didn’t just adopt a platform, they made it their own. From early on, branding was a priority:

“We really wanted a platform that felt like Reho Study Tours.”

- Bianca Giles

So when it came time to launch the Platform White Label version of YouLi, they had to choose a name, and that is how Atlas was born.

🌍 Atlas powered by Reho

• A fully branded platform experience built on YouLi.

• Clients interact with a Reho-owned environment

• The platform becomes part of the customer journey

• Technology is no longer “behind the scenes”, it’s a selling point that allows Reho to win more Group Travel contracts

“Our platform is a major selling point for us… clients come to us because of what we offer through it.” 

- Bianca Giles

What Atlas enables (and why it matters)

For Reho’s university clients, Atlas transforms how they manage programmes:

• View itineraries, payments, and trip progress in one place

• Track student payments and tasks
  

• Manage multiple study tours simultaneously

• Provide a more connected, transparent experience

• Manage Duty of Care with smartraveller integration and a map of current and future student locations
• Integration with Sky, for low touch flight bookings 

“For them to experience that in a single place… has been game-changing.”

- Bianca Giles

Technology choices shouldn't just be about operational gains, and Atlas reinforces Reho’s brand at every step in the customer journey.

The mindset shift: From risk to momentum

Like any major platform transition, it wasn’t instant. It required:

• Changes to processes

• A shift in mindset

• A willingness to build iteratively

“We knew it wasn’t going to be perfect straight away… it was a journey.”

- Bianca Giles

But that need to take time to create the right became a positive . Rather than waiting for a perfect system, Reho:

• Started with a strong foundation

• Improved continuously

• Built a platform ecosystem aligned to their vision

• Built a team that could adapt to process change and also influence technology changes

Advice to other operators and agencies

For businesses still “making do,” Reho’s advice is simple:

“Just start… your business will never get where it needs to be if you’re just making do.”

- Bianca Giles

Ready to stop "Making Do": Book a demo to find out how YouLi can take you on your Journey