Why Migrating from Easol to YouLi Was the Right Choice for AdventurUs

When your mission is to make adventure welcoming for every woman, the last thing you want is tech slowing you down. For AdventurUs — a women-centered adventure company dedicated to building confidence and community outdoors — operations matter just as much as the experience on the trail.

A year ago, the team made the decision to migrate from Easol to YouLi, driven by growing traveler volume, increasingly complex itineraries, and the need for workflows that could scale without adding more admin.

Twelve months later, they’re running smoother trips, supporting travelers more efficiently, and consolidating tools they once relied on to fill the gaps.

We spoke with CEO & Founder, Saveria Tilden, to learn what changed after their first year on YouLi.

The AdventurUs Mission and the Need for Reliable Operations

AdventurUs was founded on a simple belief: adventure shouldn’t feel intimidating or exclusive.

They saw too many women holding back from outdoor experiences because they didn’t feel skilled enough, athletic enough, or “outdoorsy” enough—so they set out to change that preconception, creating trips where women feel supported, welcomed, and celebrated.

“Our mission to make adventure accessible, shapes every aspect of what we do. We hire amazing professional women guides, and we build itineraries for women at all stages of their outdoor journey.”

Itineraries are intentionally designed around connection, emotional safety, and the freedom to try new things without pressure. They also include time for community, reflection, and fun—because many women arrive with different comfort levels and motivations.

Saveria shared a story that captures this impact beautifully:

“One moment that stays with me happened during a trip where a guest arrived feeling unsure if she even belonged there. She’d booked the trip to challenge herself, but by the second day she confided that she was convinced she’d be ‘the slow one’ or ‘holding others back.’

By the end of the week, she was leading the group down the trail—laughing, encouraging others, and fully embracing the joy of the experience. She told us she felt like she’d reclaimed a part of herself she didn’t even realize she’d lost.
That shift—from self-doubt to self-trust—is exactly the transformation we hope every woman experiences.”

It’s moments like this that underline why AdventurUs needs reliable, scalable systems behind the scenes—so their team has the time and presence to support transformations like these.

Why AdventurUs Outgrew Easol

Easol worked well in the early stages, especially for design and marketing. But as operations expanded, the limitations became clear.

The biggest pain points they experienced:

1. Limited flexibility for forms and workflows
   Collecting traveler information required external tools or workarounds.
2. Difficulty scaling multiple departures
   Managing multi-date, multi-group itineraries needed a more sophisticated structure.
3. Communication wasn’t centralized
   Information lived across folders, emails, and external documents.
4. Booking was too tied to the website
   AdventurUs wanted their booking engine to be independent and flexible.
5. Manual work increased over time
   What worked at a smaller scale became inefficient as their traveler volume grew.
   
   

“Ultimately, we needed a platform that could scale with us, support group travel more intuitively, and reduce the amount of manual work happening behind the scenes.”

That’s when they began exploring YouLi.

The Migration to YouLi: Smooth, Supported, and Simpler Than Expected

To make the transition easy, AdventurUs collaborated with Katie at Peak Flow Online Business Management to structure their workflows inside YouLi and rebuild their trips.

Their migration steps included:

• Exporting trip content from Easol
• Rebuilding itineraries using YouLi’s trip structure
• Setting up forms, tasks, and workflows
• Integrating YouLi with their website
• Connecting payments
• Onboarding sessions with the YouLi team
• Creating consistent traveler journeys
  
  

“The YouLi onboarding team was incredibly supportive—answering questions, offering training, and helping us problem-solve. The help center is also a great place to go to learn more about YouLi’s features. I was surprised by the responsiveness of the team to look into new features based on recommendations.”

Migration can feel intimidating, but their experience proved it didn’t have to be.

One Year Later: What Actually Improved

After twelve months on YouLi, Saveria shared the biggest changes she's seen in the AdventurUs day-to-day operations — and the impact has been significant.

1. “Our workflow is significantly more efficient.”

Managing departures, travelers, tasks, and forms is now easier and faster.

YouLi’s workflow tools and automation replaced spreadsheets and supported the way the team actually works, saving them countless hours.

2. “Forms auto-organize rather than living in scattered folders.”

Forms are now centralized and auto-organized per traveler and per trip, making it easy to track completion and substantially reducing administrative time.

3. “Payments are simpler to track.”

The team no longer needs external tools or spreadsheets to monitor payments, overdue balances, or upcoming due dates.

Payment plans and statuses are more transparent and clearer, which means far fewer manual follow-ups.

4. “Communication is centralized, so we spend less time chasing information and more time supporting travelers.”

All messaging, reminders, tasks, and logistics now live inside YouLi. No more toggling between inboxes or searching through scattered documents — everything is in one place, for every trip.

5. “The biggest game-changer has been the Traveler Portal. It gives travelers clarity and control, and it reduces the number of emails we receive.”

Travelers can access all essential trip information in one place:

• trip details
• packing lists
• payment plans
• forms
• reminders and updates

It feels more professional for travelers and significantly reduces support load for the team.

6. “Consolidating everything into one system has reduced the risk of errors, saved time, and made onboarding new team members much easier.”

After switching to YouLi, AdventurUs was able to retire several tools, including:

• external form builders
• spreadsheets
• manual payment trackers
• various workflow tools

Everything now lives in one organized system with fewer moving parts.

7. “YouLi actually helped enhance the human side of our business, because we’re not bogged down by the backend.”

With streamlined workflows and reduced administrative friction, the team can focus on what truly matters, like supporting travelers, building connections, being present on trips and creating transformative experiences.

This is exactly what AdventurUs was designed to do.

What’s Next for AdventurUs

Looking ahead, AdventurUs is continuing to grow its trip styles, international offerings, and community partnerships.

“We’re excited about expanding our international offerings and continuing to build trips that highlight women guides, local partners, and cultural experiences led by women. We’re also exploring new multisport itineraries, winter-focused adventures, and destinations that combine challenge with deep community connection.”

Saveria's Advice for Travel Brands Thinking About Switching from Easol

“Don’t be afraid to choose a platform that truly aligns with your business model—not just one that promises to “do everything.” If your work involves group travel, multiple departures, or a high-touch guest experience, flexibility and workflow efficiency matter more than having everything under one roof.

Be prepared to streamline your content, commit to learning the new system, and take advantage of YouLi’s support team. The upfront effort pays off quickly in smoother operations, fewer manual tasks, and a much better traveler experience.”

Looking for Smoother Operations Than Your Current Platform Can Deliver?

If your travel business runs multi-day group trips, supports multiple departures, or needs processes that scale without the chaos, YouLi is designed for exactly that.

Expect:

• More time
• Less admin
• Clearer workflows
• Happier travelers
• A system that fits how you actually run trips
  
  

See how YouLi supports group travel at every scale.
👉 Book a free YouLi demo